E191 - How Manyavar Built a ₹30,000 Crore Fashion Empire and Took Over India: Vedant Modi, CRO

Indian Silicon Valley with Jivraj Singh Sachar

In this episode, we sit down with Vedant Modi, Chief Revenue Officer of Manyavar, to uncover the secrets behind building one of India’s most iconic ethnic wear brands. Manyavar has become synonymous with Indian weddings and celebrations, and Vedant shares his journey of taking the brand from its early days to a ₹30,000 crore empire. We dive deep into how Manyavar started, the brand's massive scale in the Indian fashion market, and how Vedant and his team stay on trend and innovative while preserving tradition. Vedant sheds light on the business strategies behind working with top celebrities, running large-scale actor campaigns, and justifying ROI in a competitive fashion landscape. Vedant also reflects on his leadership journey, balancing the challenges of running a public company, managing retail expansion, and staying ahead in the fast-changing fashion industry. He offers advice for younger entrepreneurs and shares valuable insights on privilege, luck, and the true meaning of success. This episode is a must-watch for entrepreneurs, fashion enthusiasts, and anyone looking to learn from the story of a homegrown brand that conquered the Indian market. Timestamps: 0:00 - Introduction 2:49 - When Vedant joined the business 6:39 - What the early days were like 9:19 - How Manyavar started 13:39 - How big Manyavar is in the market 15:39 - How Manyavar brings joy to customers 17:29 - What matters most for Manyavar 19:24 - How Manyavar stays on trend 22:39 - Vedant's observations from a customer POV 26:09 - How large-scale actor campaigns work 27:49 - How ROI is justified 30:50 - Vedant’s story of working with celebrities 31:54 - How Vedant views expansion strategy 37:14 - How Vedant prioritizes what's important 39:04 - How Manyavar stays innovative as an old company 42:09 - How Vedant evolved the business 44:59 - How Vedant’s team manages scale 47:39 - Vedant’s learnings from retail expansion 54:19 - How Vedant gets store-level data 55:39 - Vedant’s focus for the next 10 years 58:09 - International focus of Manyavar 59:39 - The mindset behind raising capital 1:01:09 - What it means to lead a public company 1:03:14 - Vedant’s advice to younger people 1:04:39 - Vedant’s tips for new founders 1:08:12 - How larger brands can help younger companies 1:09:39 - What Vedant sacrifices to run the business 1:11:49 - How Vedant’s friends describe him 1:12:52 - How Vedant views privilege vs luck 1:13:51 - What success means to Vedant 1:15:29 - What’s not so great about the business 1:17:15 - Business lessons from Vedant’s father 1:20:39 - What advice Vedant would give himself on day one 1:24:05 - Outro Instagram of Jivraj: instagram.com/jivrajsinghsachar #indiansiliconvalley​ #isv​ #indiansiliconvalleypodcast​ #isvpodcast​ #jivrajsinghsachar​ #entrepreneurship​ #startups​ #finance​ #leadership