b-sides: LinkedIn revisited

Indie business club with Barfield and McKinney

Hello, Mel here,

We’re rounding off the year with a b-side to revisit LinkedIn. The b-sides are shorter chats than a normal episode, so if you've got any topics you'd like us to chew over for 10-15 minutes, let us know.

A brief, unimportant disclaimer

Turns out I got my Paul brothers mixed up in this b-side. Apologies to any boxing fans. Though, true boxing fans probably don't know their Jake from their Logan either.

Ben's meme ban

Since we covered all things LinkedIn in I Bet You Look Good On The Timeline, Ben's been more open-minded about the platform. He's even had some smash hit posts, though the experience left him “utterly underwhelmed”. He concedes there's that little dopamine hit from seeing red notifications. And being on the platform more has also led to him having more conversations, which is what it's all about of course.

Ben's never had Facebook, so hasn't been exposed to the plethora of memes the rest of us have. I had to have a stern word to stop him tipping over into “what do you call a bread roll where you're from?” territory.

Content pillars for the win

Ben mentioned how useful it was to have his “three words” from the personal branding episode. It’s helped him lean into LI a little bit more.

One of his words was witty (coz he is) which gave him a bit more confidence to share posts he finds amusing. He's trying to be less formal and more off-the-cuff. I’m a fan. BUT Ben's actually let his LI presence slip since we recorded the b-side. Admittedly it’s the school holidays but SORT IT OUT, MCKINNEY *wags finger*

Are you planning to get on LinkedIn more in 2025?

We're here for you. Well, I am anyway. Ben might need to be dragged along with you.

See you in 2025,

Mel & BenFind our producer, theme composer and big kid Ant Henderson on LinkedIn 🐶

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The back catalogue

Replays here…

14 Handbags and Gladrags: Industry Awards ft Charles Commins and Fab Giovannetti

13 You’re The Voice: Tone Of Voice ft Nick Parker, Rishi Dastidar and Amy Nolan

12 Plug In Baby: Software ft Jo Shock and Jack Chambers-Ward

11 Somebody Told Me: Referrals ft Bob Burg and Penni and Jo Pickering10 Paranoid Android: AI vs creativity ft Tom Albrighton and Molly Scanlan09 Shiny Happy People: Personal brands ft Lea Turner and Steve Folland08 Chasing Rainbows: Business planning ft. Alastair Thomson and Melanie Johnson07 A Design For Life: Creating for yourself with guest co-host Dan Nelken ft. Penny Brazier and The McKinneys06 I Bet You Look Good On The Timeline ft. Dave Harland and Jonathan Wilcock05 Flaming Lips: Public Speaking ft. Pascalle Bergmans, Becki Wilson and Nikki Pilkington04 A Little Respect: Client Relationships ft. Jodie Newman and Sophie Cross03 All Together Now: Communities ft. Mark Masters and Ant Henderson02 It’s Oh So Quiet: Finding Clients ft. John Lyons and Bonnie Harrington01 Fools Gold: Pricing your projects ft. Tom Garfield and Ange Lyons00 What’s The Story? Podcast origins

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit barfieldandmckinney.substack.com