Talk Shop with Kyle LIVE Feat. Nancy Bell and Jim Mayer

Industrial Sales and Marketing

Manufacturing faces a talent shortage crisis of over 500,000 employees, projected to reach 2.5 million in the next 10 years. With an older workforce and a perpetuated negative culture surrounding manufacturing from the media and education sectors, we need modern solutions to share the reality of modern manufacturing. TCO Strategies aims to change that perspective by reducing turnover by up to 40% and increasing employee engagement and revenue. Talent management is an essential facet of this strategy, and TCO focuses on 10 nodes to increase engagement in multiple areas. As a partner, TCO has already shown massive results with the strategies it has laid out for manufacturers.

Jim Mayer transitioned from a career in construction to industrial manufacturing before founding TCO Strategies. From working in multiple blue-collar roles, he understood a disconnect between company culture and employees. Turnover in manufacturing is currently 44.3%, which is directly tied to company culture. Especially during COVID, employees have left and switched companies for a dollar or even 50 cent raise when possible. The solution is to have a company culture that encourages leadership and a tight-knit feeling in a mercenary workforce.

To find out more about how TCO Strategies is manufacturing the employee experience and to receive an HR and talent management assessment, click here: https://tcostrategies.com/

Most manufacturers aren’t aware of the actual cost of turnover and how it affects the bottom line and overall company culture. Through TCO’s education and mentorship programs, they can help companies gain a competitive advantage by improving engagement. Some of these programs, including pairing MBA students with employees, gain business skills while students gain practical knowledge of what drives these employees. It’s also vital that these engagement strategies continue after the initial process, or else the fall-off will worsen now that employees know how much better the work environment could be.

It’s far more common to see this fall off and keeping accountability and trust a regular part of work is essential. Two-way communication is necessary where it isn’t just the higher-ups talking down to employees but the employees needing to be a crucial part of the conversation. Especially for the younger generation, needing to know what exactly their role is contributing to the company and feel like they are part of something greater than themselves. Younger folks tend to be overlooked, especially by the older higher-ups in the company, as “uninformed” and “green”; however, they have grown up with rapid technological change, and their adaptation to the changing environment is far higher than any other generation before them.

MFG Tribe has helped to push this message as well. Jim was stretched thin to keep up the day-to-day work schedule required at TCO Strategies but still needed to keep an active social media and online presence. With MFG Tribe, Jim found a trusted partner to post daily content and engage with his market and grow his own business beyond what he thought possible. Whether using SEO tools to improve a website or responding to Twitter replies, MFG Tribe has made it easier for TCO Strategies and their clients to interact online better. Online presence is a significant shortfall in the manufacturing space but presents a huge opportunity to improve recruitment and retention.

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