How to govern digital product development

Innovation Talks

In today's episode, I dive into governing digital products using an agile development approach. I discuss the challenges of transitioning from physical products to digital products and how the traditional phase gate model can be adapted to suit the unique needs of digital product development. I outline a four-gate process model that includes decision points such as funding development, MVP review and reconfirmation, decision to launch, product review, and strategic adjustment. I emphasize the importance of cross-functional alignment and understanding throughout the development process and highlight the need for regular review meetings to ensure the product's success in the market. Join me as I explore the intricacies of governing agile development and provide insights into how companies can effectively manage their digital product development.

"So much failure happens here because the product is ready and the company is not."

~Paul Heller

Today on Innovation Talks:

• The success of launching a digital product relies on the readiness of the entire company, not just the product itself.
• PhaseGate principles, which are used to manage and reduce risk in product development, can be applied to digital products as well.
• The four primary gates: decision to fund development, MVP review and reconfirmation, decision to launch, and product review and strategic adjustment.
• The MVP review and reconfirmation gate is crucial for understanding and adapting to changes in the product, market, and competitive landscape.
• The decision to launch gate focuses on assessing the readiness of the company as a whole.

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