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EP228: What's Hot In Email & SMS Marketing For Ecommerce Brands, With Hannah Spicer

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Manage episode 411538497 series 2581854
内容由Paul Rogers and James Gurd, Paul Rogers, and James Gurd提供。所有播客内容(包括剧集、图形和播客描述)均由 Paul Rogers and James Gurd, Paul Rogers, and James Gurd 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

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LinkedIn: linkedin.com/company/inside-commerce/

ABOUT THIS EPISODE:
The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. Email still consistently delivers one of the highest ROIs out of all digital marketing channels. But it's constantly evolving, and consumer expectations are definitely high. So, why is it so many brands still push shoppers into generic marketing flows and don't make enough use of behavioural data to segment and tailor their marketing campaigns?

In this episode, we sat down with email marketing specialist Hannah Spicer to explore the latest trends in email marketing, providing practical advice to ecommerce teams wants to improve their campaign strategy and deliver better results. Tune in for the expert view.

Make sure you’re following Inside Commerce on LinkedIn and have subscribed to the Inside Commerce newsletter.

  continue reading

244集单集

Artwork
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Manage episode 411538497 series 2581854
内容由Paul Rogers and James Gurd, Paul Rogers, and James Gurd提供。所有播客内容(包括剧集、图形和播客描述)均由 Paul Rogers and James Gurd, Paul Rogers, and James Gurd 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

FOLLOW US:
LinkedIn: linkedin.com/company/inside-commerce/

ABOUT THIS EPISODE:
The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. Email still consistently delivers one of the highest ROIs out of all digital marketing channels. But it's constantly evolving, and consumer expectations are definitely high. So, why is it so many brands still push shoppers into generic marketing flows and don't make enough use of behavioural data to segment and tailor their marketing campaigns?

In this episode, we sat down with email marketing specialist Hannah Spicer to explore the latest trends in email marketing, providing practical advice to ecommerce teams wants to improve their campaign strategy and deliver better results. Tune in for the expert view.

Make sure you’re following Inside Commerce on LinkedIn and have subscribed to the Inside Commerce newsletter.

  continue reading

244集单集

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