The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
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内容由Paul Rogers and James Gurd, Paul Rogers, and James Gurd提供。所有播客内容（包括剧集、图形和播客描述）均由 Paul Rogers and James Gurd, Paul Rogers, and James Gurd 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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EP228: What's Hot In Email & SMS Marketing For Ecommerce Brands, With Hannah Spicer
Manage episode 411538497 series 2581854
内容由Paul Rogers and James Gurd, Paul Rogers, and James Gurd提供。所有播客内容（包括剧集、图形和播客描述）均由 Paul Rogers and James Gurd, Paul Rogers, and James Gurd 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
FOLLOW US:
LinkedIn: linkedin.com/company/inside-commerce/
ABOUT THIS EPISODE:
The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. Email still consistently delivers one of the highest ROIs out of all digital marketing channels. But it's constantly evolving, and consumer expectations are definitely high. So, why is it so many brands still push shoppers into generic marketing flows and don't make enough use of behavioural data to segment and tailor their marketing campaigns?
In this episode, we sat down with email marketing specialist Hannah Spicer to explore the latest trends in email marketing, providing practical advice to ecommerce teams wants to improve their campaign strategy and deliver better results. Tune in for the expert view.
Make sure you’re following Inside Commerce on LinkedIn and have subscribed to the Inside Commerce newsletter.
274集单集
EP228: What's Hot In Email & SMS Marketing For Ecommerce Brands, With Hannah Spicer
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
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Manage episode 411538497 series 2581854
内容由Paul Rogers and James Gurd, Paul Rogers, and James Gurd提供。所有播客内容（包括剧集、图形和播客描述）均由 Paul Rogers and James Gurd, Paul Rogers, and James Gurd 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
FOLLOW US:
LinkedIn: linkedin.com/company/inside-commerce/
ABOUT THIS EPISODE:
The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. Email still consistently delivers one of the highest ROIs out of all digital marketing channels. But it's constantly evolving, and consumer expectations are definitely high. So, why is it so many brands still push shoppers into generic marketing flows and don't make enough use of behavioural data to segment and tailor their marketing campaigns?
In this episode, we sat down with email marketing specialist Hannah Spicer to explore the latest trends in email marketing, providing practical advice to ecommerce teams wants to improve their campaign strategy and deliver better results. Tune in for the expert view.
Make sure you’re following Inside Commerce on LinkedIn and have subscribed to the Inside Commerce newsletter.
274集单集
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类似 Inside Commerce: Ecommerce Strategy, CX and Technology Podcast 的节目
The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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Player FM -播客应用
使用Player FM应用程序离线！
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