EP256: The Future of Your Ecommerce Returns Strategy - Understanding The Pivot To Paid Returns & Fair Usage

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

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ABOUT THIS EPISODE:

This podcast delves into the evolving landscape of return strategies in ecommerce, emphasising the need for retailers to shift their perspective from viewing returns as a cost & policy to recognising them as an important customer service.

The discussion highlights the complexities involved in managing returns, the hidden costs associated with poor return management, and the growing concern of return fraud. Additionally, we explore the impact of return policies on customer loyalty and the importance of defining fair usage.

As more major brands starts to embrace paid returns and reset customer expectations, we also explore technological innovations that can help you streamline return processes and improve customer experiences, ultimately helping you take greater control of your returns strategy and process.

Key takeaways:

1. Returns should be seen as a service, not just a cost line: services get invested in whereas costs get cut.

2. Poorly managed returns can lead to significant hidden costs.

3. Return fraud is a growing concern that needs addressing.

4. The impact of returns on customer loyalty is significant.

5. Defining fair usage in return policies is essential for sustainability.

6. Technological innovations can streamline return processes.

7. Data analytics is key to understanding return impacts.

8. The future of returns will involve more personalised and data-driven approaches.

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