Inside Nearshoring: Interview with Kateryna Boiko Mobilunity Marketing Director

Inside Nearshoring

Welcome to the Inside Nearshoring! In this episode, we are talking about the non-technical roles in the nearshoring field with Kateryna Boiko, Mobilunity Marketing Director. We’ll dive into the specifics of recruitment, onboarding, and the working process with Ukrainian-based remote nonIT teams.

Timestamps:
00:00-2:18 Welcome to Inside Nearshoring! Please, introduce yourself.

02:19-4:25 What is the place of non-technical roles in the nearshoring field?

04:26-6:21 Most of the European companies are still hesitating to nearshore non-technical experts. What could be the reasons?

06:22-9:02 What do you think are the professions that could be the best fit for the staff augmentation model to our potential clients worldwide?

09:03-12:11 What services can be picked up in Ukraine particularly in regards to outbound marketing?

12:12-12:50 Is it true that in your company there is a lead generation activity that brings you some quality leads and you continuously work on this?

12:51-14:56 How capable the nearshore team might be in providing both parts of the service — mechanical or creative?

14:57-17:38 How confident can I be about the team for outbound marketing that I placed somewhere nearshore that they not only do the mechanics but also can come up with a creative that actually will convert this into a proper sales funnel?

17:39-19:17 How much time may clients need to invest into working with the remote non-technical team?

19:18-22:17 What is your opinion and experience in the ability of Ukrainian experts to speak other languages besides English?

22:18-23:40 Are there other advantages our region of Eastern Europe may have compared to other destinations for non-technical processes outsourcing?

23:41-25:31 How can a company like yours be an assistant to verify the market and whether it will be possible then for the client to run their own operations in your country without getting your lifetime assistance as a vendor?

25:32-28:42 What can you highlight about Ukrainian talents so our listeners understand what they should expect and what they should not be expecting from the people hired here?

28:43- 31:05 Some of the clients could consider a vendor not only as an opportunity to hire software engineers, but also like the ability to develop their Ukrainian team with non-technical sub-teams. Is it the right approach or does it eliminate the focus of the vendor and the client themselves?

31:06-32:51 May you please give advice to our listeners who are not yet certain about Ukrainian talent but thinking about nearshoring?

32:52-34:02 Conversation summary.

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