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HOW TO CHANGE THE PERCEPTION OF VALUE

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Manage episode 438973716 series 3007862
内容由Ian Robertson提供。所有播客内容(包括剧集、图形和播客描述)均由 Ian Robertson 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Can raising your prices actually lead to more sales? Join me on this solo journey as we explore the fascinating and counterintuitive strategy that suggests just that. Inspired by a memorable TED Talk and personal anecdotes, we dive into how higher prices can signal quality to consumers. From a KFC consultant's surprising advice to a personal story about a friend selling kittens, I reveal how avoiding mid-range pricing and aiming to be the most expensive option can transform your business. Drawing insights from the book "Influence: The Psychology of Persuasion," we uncover the psychological principles driving these astonishing results.
As we conclude, I emphasize the importance of your feedback and support in shaping the future of this podcast. Your engagement is crucial in making this podcast a success, and we are grateful for every listener who tunes in to learn how strategic pricing can elevate their business to new heights!

Check out our home inspection app at www.inspectortoolbelt.com
Need a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites
*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.

  continue reading

章节

1. Raising Prices for Business Success (00:00:00)

2. Podcast Wrap-Up and Call to Action (00:10:03)

147集单集

Artwork
icon分享
 
Manage episode 438973716 series 3007862
内容由Ian Robertson提供。所有播客内容(包括剧集、图形和播客描述)均由 Ian Robertson 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Can raising your prices actually lead to more sales? Join me on this solo journey as we explore the fascinating and counterintuitive strategy that suggests just that. Inspired by a memorable TED Talk and personal anecdotes, we dive into how higher prices can signal quality to consumers. From a KFC consultant's surprising advice to a personal story about a friend selling kittens, I reveal how avoiding mid-range pricing and aiming to be the most expensive option can transform your business. Drawing insights from the book "Influence: The Psychology of Persuasion," we uncover the psychological principles driving these astonishing results.
As we conclude, I emphasize the importance of your feedback and support in shaping the future of this podcast. Your engagement is crucial in making this podcast a success, and we are grateful for every listener who tunes in to learn how strategic pricing can elevate their business to new heights!

Check out our home inspection app at www.inspectortoolbelt.com
Need a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites
*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.

  continue reading

章节

1. Raising Prices for Business Success (00:00:00)

2. Podcast Wrap-Up and Call to Action (00:10:03)

147集单集

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