WeBuilt, WeCroaked (Rebroadcast)

Instigators of Change

In the early 2000s, a baby clothes salesman was about to strike it big. His name was Adam Neumann, and his rise - and fall - has a lot to teach both founders and funders about why a company can go off the rails. Neumann's new real estate venture, Flow, recently got a $350 million investment from Andreessen Horowitz. We thought it'd be a good time to revisit our conversation with bestselling authors Maureen Farrell and Eliot Brown to talk about how Neumann helped build WeWork, how he attracted tremendous amounts of funding, and ultimately, why the company experienced a fiery fall to earth.