Transforming Insurance Through Embedded Distribution: Charles Merritt on Building Buddy

Insurtechs.io

In this episode of Founders Journey, host Jeff Shi sits down with Charles Merritt, co-founder and CEO of Buddy, to unpack his entrepreneurial path from cinematography and tech startups to founding a pioneering insurtech platform. Charles shares how his curiosity and creativity led him from media production to product innovation, ultimately co-founding Buddy to make insurance more accessible through embedded and ecommerce-ready distribution. He explains the original vision behind Buddy’s on-demand accident coverage, the challenges and lessons from launching during the pandemic, and the company’s pivot to becoming an enterprise SaaS platform for insurance carriers.

Listeners will gain insight into building from scratch, pitching to Lloyd's, surviving pandemic disruptions, and why Buddy is now the fastest way for carriers to launch products online. This is a must-listen for founders, investors, and anyone passionate about the future of insurance distribution and software.

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Apple Podcast - https://podcasts.apple.com/us/podcast/insurtechs-io/id1775588982

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Jeff Shi :

https://www.linkedin.com/in/jeffshiva/

Charles Merritt :

https://www.linkedin.com/in/charlesmerritt/

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