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How AMC helps execute a full-funnel Amazon strategy
Manage episode 446177888 series 3449519
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Amazon Marketing Cloud is now available for everyone, whether or not you run DSP ads.
AMC now helps you not only measure your Sponsored Ads and DSP campaigns, but it also allows you to create highly granular audiences for both DSP and Sponsored Ads.
In this episode, recorded live from unBoxed 2024, Jeffrey Cohen, Amazon Ads Tech Evangelist, highlights how Amazon Marketing Cloud can revolutionize your advertising.
He discusses the importance of testing and learning with AMC, the kinds of questions you should ask AMC, and what’s next on the horizon for Amazon ads.
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