使用Player FM应用程序离线!
Ultimate Guide to Protecting Your Business Name, Brand, and Reputation
Manage episode 457690264 series 3617764
This is a discussion of the book Ultimate Guide to Protecting Your Business Name, Brand, and Reputation, part of the larger Bigger Bottom Line Ultimate Guide Books Series (Amazon). This is a comprehensive guide for small business owners on protecting their business name, brand, and reputation. It emphasizes the interconnectedness of these three elements as foundational assets for long-term success. The guide systematically covers legal protection (trademarks, copyrights, domain names), brand safeguarding (visual identity, consistent usage, monitoring unauthorized use), reputation building (quality products/services, customer service, ethical conduct, community involvement), online reputation management (monitoring, responding to feedback, creating positive content, SEO), crisis management (communication plans, addressing PR issues, post-crisis recovery), legal recourse (defamation laws, cease and desist letters), and proactive strategies (brand audits, staying updated on industry trends, employee training, strong online presence). Ultimately, the document aims to empower small businesses to proactively protect their valuable intangible assets, ensuring their sustained growth and prosperity. For detailed guidance in starting or managing your business, click to view the hundreds of books and articles at "Bigger Bottom Line". The entire book is available on our website here. Or on Amazon here.
14集单集
Ultimate Guide to Protecting Your Business Name, Brand, and Reputation
Intro to Bigger Bottom Line Ultimate Small Business Guide Books
Manage episode 457690264 series 3617764
This is a discussion of the book Ultimate Guide to Protecting Your Business Name, Brand, and Reputation, part of the larger Bigger Bottom Line Ultimate Guide Books Series (Amazon). This is a comprehensive guide for small business owners on protecting their business name, brand, and reputation. It emphasizes the interconnectedness of these three elements as foundational assets for long-term success. The guide systematically covers legal protection (trademarks, copyrights, domain names), brand safeguarding (visual identity, consistent usage, monitoring unauthorized use), reputation building (quality products/services, customer service, ethical conduct, community involvement), online reputation management (monitoring, responding to feedback, creating positive content, SEO), crisis management (communication plans, addressing PR issues, post-crisis recovery), legal recourse (defamation laws, cease and desist letters), and proactive strategies (brand audits, staying updated on industry trends, employee training, strong online presence). Ultimately, the document aims to empower small businesses to proactively protect their valuable intangible assets, ensuring their sustained growth and prosperity. For detailed guidance in starting or managing your business, click to view the hundreds of books and articles at "Bigger Bottom Line". The entire book is available on our website here. Or on Amazon here.
14集单集
所有剧集
×欢迎使用Player FM
Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。