Every company CAN become a fintech company | Lars Markull - Embedded Finance Review

INVESTOLOGY: re-think investment management

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4M ago 32:29

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In this rebirth of the FinTech Files podcast, George Aliferis speaks to Lars Markull about embedded finance, discussing its progression, challenges, and potential future developments. The conversation covers notable examples such as Shopify and Starbucks which show successful integration of financial services to enhance customer value. Lars touches on the importance of selecting the right partners, the nuances of different financial products, and the potential for embedded finance in sectors like B2B, B2C, and beyond. The discussion also explores the idea of 'fantasy fintech' and how non-financial companies can creatively integrate financial services to drive revenue and customer value.

More about Lars Markull & Embedded Finance Review

Follow Lars on Linkedin: https://www.linkedin.com/in/larsmarkull/

Subscribe to Embedded Finance Review (newsletter, podcast, events): https://www.embeddedfinancereview.com/

Watch his YouTube channel @LarsMarkull

The slides are from this presentation: https://www.embeddedfinancereview.com/p/how-to-win-in-embedded-finance-my-29-slide-intro-guide

TO GO FURTHER

Challenge the status quo, cut through the hype, and debunk misleading marketing claims.

🧑🏽‍🎓 Alternative Investments Course: https://bit.ly/Alts_Invest ($14.90)

📩 Newsletter: https://bit.ly/3AxnyTY (Free)

George on Linkedin: https://www.linkedin.com/in/georges-aliferis-caia-60078312/

RELATED EPISODES

Previous episode with Synapse https://pod.link/1511595070/episode/5fda76e9a5631b2789691d36c42d9a72

Previous episode with Matt Mouro https://pod.link/1511595070/episode/7a1bd15bcacc10df948583ca5cc7d1bc

Previous episode with DriveWealth (embedded stock brokerage) https://pod.link/1511595070/episode/abcaa0cfbad2f9e5454330f5083476cf

Previous episode with ZeroHash (embedded crypto) https://pod.link/1511595070/episode/bfb9bd45463a862d59e595f52de6f379Discussion with Lars about his content strategy: https://youtu.be/xcz896wMWLM

Useful links for podcasters:

Receive podcasting tips (for businesses) in your inbox: https://oramatv.substack.com/

Get professional help with your podcast: https://orama.tv/

What I use for editing: Descript https://get.descript.com/1ldhm44pyr0p TIMESTAMPS 00:00 Every Company will be a Fintech - Angela Strange from a16z in 2020 00:27 Defining Embedded Finance 03:16 Matt Mouro on embedded finance and analogies vs nuance as an investor and operator 04:25 Shopify: A Role Model in Embedded Finance 06:48 Starbucks: A Case Study in Embedded Finance 08:47 Implementing Embedded Finance: Challenges and Strategies 13:51 Fantasy FinTech: Imagining New Possibilities 16:12 Exploring Payment Integration 16:36 Investment and Insurance Products 17:01 Embedded Investing Opportunities 17:46 Challenges in Embedded Finance 18:30 Potential for Employer-Employee Financial Tools 19:19 Conclusion and Final Thoughts: Orama to become a Fintech?

A podcast produced by Orama https://orama.tv/

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