TCIP #052 – A Crisis Management Case Study with Monika Lancucki

Invincible Brand with Melissa Agnes

Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki.

When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge. Adding to the challenge, Monika and her team were only given three days notice before the receivership needed to be publicly announced – two of which were weekend days.

Within these three days, Monika and her team were tasked with preparing the communications and statements for stakeholders; strategizing a way to get ahead – and stay ahead – of the news cycle; determining the best way to communicate the news internally while soon after needing to also prepare the internal team for the tasks and challenges of helping to manage this crisis; and much more.

In this episode of The Crisis Intelligence Podcast, Monika shares her story of how her and her team managed this crisis in real-time. She shares the biggest challenges they faced, how they prepared their crisis communications strategy, the results that ensued, and the biggest lessons and takeaways she learned first-hand, along the way.

This episode of The Crisis Intelligence Podcast discusses:

• Monika Lancucki’s first-hand crisis management experience – her and her team’s successes, their failures and the many lessons learned in real-time.
• How to prepare and manage a corporate crisis involving receivership.
• Strategies for breaking unwanted news to employees… employees that you also need to actively help you manage the crisis.
• Practical examples on how to shape a story and become the narrative of your own crisis.

It’s an interesting story with tons of insightful takeaways. Enjoy!

Running time: 54:31

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About host, Melissa Agnes

Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: [e-mail]

Learn more about Agnes + Day, Melissa’s crisis management firm.

About guest, Monika Lancucki

Connect with Monika on LinkedInFollow Monika on Twitter: @niska7For the SlideShare presentation discussed in this podcast, click hereFollow Monika on SlideShare

A big thanks to Monika for taking the time to share your story with us!

This post, TCIP #052 - A Crisis Management Case Study with Monika Lancucki, was originally published to melissaagnes.com.