EP014 | The Ultimate Marketing Guide for Service Businesses in 2024

Invisible to Invincible Podcast: Marketing and Branding for High Achievers

Join strategist and host Kendra Losee in this solo episode as she shares the essential foundations of marketing for service businesses in 2024.

In this episode, you'll learn:

• The "5 Ws" of marketing: Why, Who, What, How, and Where
• How to align your marketing efforts with your business goals
• Proven strategies for reaching your target audience
• The power of storytelling and brand storytelling
• How data can improve your marketing decisions

Whether you're just starting out or looking to take your business to the next level, this episode has something for you. Grab your phone or a pen and paper and get ready to create a marketing plan that will help you connect with more customers, boost your revenue, and become an invincible force in your industry.

SHOW NOTES
Introduction

• Kendra introduces herself as a marketing strategist who helps service business owners overcome overwhelm and invisibility.
• She explains that in this episode, she will be discussing the essential foundations of marketing for service businesses in 2024.

The 5 Ws of Marketing

Kendra introduces the "5 Ws" of marketing as a framework for developing a comprehensive marketing plan:

• Why: What is the purpose of your marketing efforts? What do you want to achieve?
• Who: Who is your target audience? What are their demographics, psychographics, and needs?
• What: What services do you offer? What is your unique selling proposition?
• How: How will you reach your target audience? What marketing channels will you use?
• Where: Where will you distribute your products or services? What is your distribution strategy?

Aligning Marketing with Business Goals

• Kendra emphasizes the importance of aligning your marketing efforts with your overall business goals.
• She explains that by understanding your business's mission, vision, and values, you can create marketing campaigns that resonate with your target audience and drive results.

Proven Strategies for Reaching Your Target Audience

• Kendra discusses proven strategies for reaching your target audience, including:
  • Content marketing
  • Social media marketing
  • Email marketing
  • Paid advertising
  • Public relations
• She advises businesses to choose the channels that are most relevant to their target audience and to create high-quality, engaging content that provides value.

The Power of Storytelling and Brand Storytelling

• Kendra highlights the power of storytelling and brand storytelling in marketing.
• She explains that by telling compelling stories about your business and your customers, you can build emotional connections with your audience and create a strong brand identity.

Measuring and Tracking Your Results

• Kendra stresses the importance of measuring and tracking your marketing results.
• She recommends using analytics tools to monitor key performance indicators (KPIs) such as website traffic, leads generated, and conversions.
• By tracking your results, you can identify what's working and what's not, and make adjustments to your marketing plan accordingly.

Conclusion

• Kendra summarizes the key points of the episode and encourages listeners to create a marketing plan that is aligned with their business goals and designed to reach their target audience effectively.
• She reminds listeners that marketing is an ongoing process and that they should be prepared to adjust their plan as needed based on the results they achieve.

>>Learn more and connect with Kendra.