Ep 87 : Louis Rosenberg on Digital Marketing and Advertising in the Metaverse & the Need to Regulate It

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

What is Metaverse? How will we market in the Metaverse?

How will marketers use Virtual Product Placements & Virtual Spokes People in the metaverse?

What are some other use cases of metaverse say in Medicine ?

How do we regulate the meta verse and what are the approaches for consumer protection?

Dr Louis Rosenberg answers the above questions and many more as he takes us into the future of metaverse filled with exciting possibilities & also some risks. Dr Louis is a Metaverse Pioneer & AI Researcher for 30+ years. He has been awarded over 300 Patents in VR, AR, and AI.Dr Louis Rosenberg is the CEO & Chief Scientist at Unanimous A.I. Please visit his company at https://unanimous.ai/

Please connect with Dr Louis on Linkedin https://www.linkedin.com/in/louis-rosenberg-025851132/

Please write to him on [e-mail]

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at [e-mail]

Index of Content

00:00 Preview & Introduction to Dr Rosenberg

05:29 How do you define & explain Metaverse

07:30 Marketing in Metaverse

09:18 Marketing in Metaverse - Virtual Product Placement

12:21 Marketing in Metaverse - Virtual Spokespeople

14:22 Need to Regulate Marketing in the Metaverse

23:16 Consumer Emotion Recognition & Manipulation in the Metaverse

25:10 Legitimate Uses of Biometrics

26:52 Medicine & the Metaverse - Teaching & Practice

31:50 Content Marketing for Health Brands in the Metaverse

33:34 Myth of Human Immortality -Mind Uploading

36:07 Trends in AR - Phone to Eyewear

40:05 How is Social Media Making Us Stupid & How Do We Fix It

42:37 Rapid Fire - Personally Speaking with Louis Rosenberg

48:25 Connecting with Dr Louis Rosenberg

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Dr Louis Rosenberg says that the “The Metaverse” represents the largescale shift in the digital ecosystem from flat content viewed in the third person to immersive content experienced in the first person. He explains that the metaverse transforms the role of the user from an outsider to a co-located participant who engages in natural, personal, and intuitive experiences. He suggests that the two primary forms of advertising in virtual and augmented worlds will likely be Virtual Product Placements (VPPs) and Virtual Spokespeople (VSPs), also called Virtual Conversational Agents.

Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.

Website : https://jasravee.com/

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