2. Hollywood’s Paul Weiland reveals the key to profit-growing advertising campaigns

James Reed: all about business

At a time when consumers are fed up of ads (and advertisers), how can you connect with your target customers and stop them hitting the ‘skip now’ button?

In this episode of All About Business, James Reed is joined by award-winning director and veteran ad-man Paul Weiland OBE. He’ll share how some of Britain’s most well-loved ads were created, how to navigate the often tricky client/agency relationship and answers the question every marketer wants to know: how to create a profit-growing campaign everybody loves.

Paul is a writer, producer and director whose credits include Blackadder and Mr Bean.

He’s also directed 1000s of popular TV ads, most notably, the Gary Lineker Walkers ads.

In 2015, he received an OBE for his services to advertising and the creative industries.

02:24- Paul's Journey into Advertising

05:33- Early Career and Breakthroughs

09:01- Directing Commercials and Building a Reputation

20:14- The Walkers Crisps Campaign

25:47- Celebrity Endorsements in Walker's Ads

26:09- The Power Struggle with Supermarkets

28:15- What Makes a Good Client?

29:58- The Evolution of the Gary Lineker Campaign

31:58- The Importance of Continuity in Advertising

36:10- The Changing Landscape of Advertising

42:06- From Ads to Feature Films

45:11- Advice for the Next Generation

48:19- Reflections and Future Outlook

Discover how to connect with your customers online with our Digital Marketing Course

Interested in watching one of Paul’s movies? Check them out here

Follow James on LinkedIn

Watch the hand-built by robots ad: https://www.youtube.com/watch?v=-fXV6KzhBbM

Watch the infamous Gary Lineker ad: https://www.youtube.com/watch?v=SuKgMSUU6-c

All About Business is brought to you by Reed Global. Learn more at: www.reed.com

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk