Are You Clicking in Banner Ads? | Marketing by John

John Timmerman Podcast

With one of the worst ROIs in modern marketing, why are people still using banner ads?

They used to be useful, and they used to perform back in their day, but the tide has shifted. Nobody is clicking banner ads anymore. They interrupt your experience and end up annoying us most every time. It's on my list if I had to name the worst way to spend marketing dollars.

Watch the video to walk through why banner ads need to go out of your marketing plan, and how to adjust to make better use of that spend.

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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the podcast.