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Why do you need a content strategy for your ecommerce | John Timmerman

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Manage episode 333122728 series 2257712
内容由John Timmerman提供。所有播客内容(包括剧集、图形和播客描述)均由 John Timmerman 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Emily Weiss didn't set out to create a beauty empire.
It all started with a blog, Into the Gloss, which was intended to be a labor of love – a place where she could share her passion for all things beauty.
However, as the blog grew in popularity, she began to get requests from readers for product recommendations.
That's when she had her lightbulb moment: content and e-commerce could work together to create a powerful online presence for her brand.
And so Glossier was born.
By carefully curating content and leveraging social media, Glossier built a devoted following of fashion-savvy millennials – and cemented its position as one of the most successful direct-to-consumer beauty brands around.
This story is one of the thousands of examples of how content marketing has built, grown, and scaled businesses into mini empires.
Check out stories like this and more tips on how to create your own mini-empire with content marketing.

:claquete: Make sure you like and subscribe to the channel for more videos like this!

:fones_de_ouvido: RATHER WATCH? John Timmerman: Why do you need a content strategy for your e-commerce

:computador: OR READ? https://jtimmerman.com/why-do-you-need-a-content-strategy-for-your-ecommerce/

:selfie: LET'S TALK ON SOCIAL LinkedIn | Twitter | Instagram | TikTok

DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.

  continue reading

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Artwork
icon分享
 
Manage episode 333122728 series 2257712
内容由John Timmerman提供。所有播客内容(包括剧集、图形和播客描述)均由 John Timmerman 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Emily Weiss didn't set out to create a beauty empire.
It all started with a blog, Into the Gloss, which was intended to be a labor of love – a place where she could share her passion for all things beauty.
However, as the blog grew in popularity, she began to get requests from readers for product recommendations.
That's when she had her lightbulb moment: content and e-commerce could work together to create a powerful online presence for her brand.
And so Glossier was born.
By carefully curating content and leveraging social media, Glossier built a devoted following of fashion-savvy millennials – and cemented its position as one of the most successful direct-to-consumer beauty brands around.
This story is one of the thousands of examples of how content marketing has built, grown, and scaled businesses into mini empires.
Check out stories like this and more tips on how to create your own mini-empire with content marketing.

:claquete: Make sure you like and subscribe to the channel for more videos like this!

:fones_de_ouvido: RATHER WATCH? John Timmerman: Why do you need a content strategy for your e-commerce

:computador: OR READ? https://jtimmerman.com/why-do-you-need-a-content-strategy-for-your-ecommerce/

:selfie: LET'S TALK ON SOCIAL LinkedIn | Twitter | Instagram | TikTok

DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.

  continue reading

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