#85 Making Accessibility a Priority, Navigating AI SEO, & Essential Tools to Elevate Your WebSite! 🚀🖥️

Jonny Ross Fractional CMO

Jonny Ross and Pascal Fintoni are back with another dose of actionable insights to make your website an unparalleled success. In today's episode, they dive deep into the significance of website accessibility, the implications of AI in SEO, and introduce tools that can transform your website game.

Segments Overview:

1. You Ask, We Answer: The duo tackles the timely question of website accessibility, illuminating its benefits and providing a roadmap to integrate it seamlessly.
2. Website Stories: Dive into Google's evolving stance on AI-generated content and what it means for content creators.
3. The Website Engine Room: A segment packed with recommendations, today's focus is on file optimization tools to streamline your web processes.
4. Website Call to Action: Get the singular, transformative change you should be incorporating into your site right now.

Deep Dive:

1. You Ask, We Answer: Jonny and Pascal break down website accessibility, focusing on critical elements like alt text for images, using high-contrast colors, and crafting meaningful link text. They also discuss text sizes, alignment, and the strategic use of lists. Their go-to resource? Google's guide on making websites more accessible, which can be found here.
2. Website Stories: The episode hones in on Google's latest update on its SEO playbook concerning AI-generated content. The verdict? It's all about quality. Learn about the changing landscape of AI-written content and the importance of prioritizing genuine, high-quality articles over AI-rehashed ones.

• Read more on the story here.

1. The Website Engine Room: Today's tool recommendations? Pascal introduces us to Tinywow - the ultimate file converter and editor that's free to use. Meanwhile, Jonny swears by Smush, a WordPress plugin that optimizes images without compromising on quality.
2. Website Call to Action: Elevate your site's ranking and user experience with Jonny's advice on the strategic use of internal links. Meanwhile, Pascal urges you to give your visuals a quick audit. It's time to enhance the 'alt text' for optimal performance.

Conclusion:

Join Jonny and Pascal next time for more industry secrets and action steps to master your website in just 90 days. Your hosts would love to spotlight your website transformations, so be sure to share your updates!

Connect & Explore:

• 90-Day Website Mastery Programme: Unlock comprehensive website mastery insights here.
• Reach out to the experts: Connect with Jonny Ross and Pascal Fintoni on LinkedIn or visit their websites (Jonny | Pascal) for more industry wisdom.

Remember, a powerful website awaits those willing to take action! Until next time.

Timestamps

You Ask, We Answer [00:03:04]

Discussion on how to make a website more accessible and the importance of considering accessibility for all users.

Website Stories [00:12:05]

Introduction to the segment where the hosts discuss interesting stories related to websites.

Website Accessibility and Google [00:05:19]

Exploration of the connection between website accessibility and Google's new algorithm, emphasizing the importance of accessibility for better search rankings.

Google updates its SEO playbook [00:12:39]

Discussion on the change in Google's verbiage from "content written by people" to "content created for people" and the implications for AI-generated content.

Using AI for content creation [00:15:58]

Exploring the role of AI in content creation and the importance of creating resourceful, helpful, and readable content for people.

Website engine room: Smush and Tiny [00:19:49]

Introduction of the Smush plugin for image optimization and the Tiny website as a file converter and repair tool.

Internal Links and their Importance [00:24:30]

Explanation of internal links and their role in helping Google understand and index website content.

Creating Internal Links Strategically [00:25:10]

Discussion on how to strategically create internal links to increase rank and traffic on key pages.

Website Call to Action: Accessibility and Alt Text [00:26:23]

Call to action to check alt text on images for accessibility and use the Smush tool to reduce image file size without losing quality.