Why You Need to Leverage Customer Data in Cannabis

Kaya Cast

In this enriching episode of the Kaya Cast Podcast, we're thrilled to have Carlo Manabat, the founder of Kuya, joining us to explore the transformative role of customer data in the cannabis industry. With a rich background in helping cannabis businesses enhance their market presence through strategic branding and market research, Carlo brings invaluable insights into the art of understanding and leveraging customer data for substantial business growth.

Discover:
- How Carlo's journey with his company, Blaze, and Kuya has reshaped his approach to the cannabis retail and CPG landscape.
- Practical tips on persona building and how to translate demographic insights into effective business strategies.
- The importance of aligning product offerings and marketing messages with your core customer base to enhance visibility and sales.
- A step-by-step discussion on performing effective market research, mapping customer profiles, and interpreting demographic data to make informed business decisions.
- How Carlo has assisted dispensaries in optimizing their product mix and partnerships to cater precisely to their customer's lifestyles, resulting in significant revenue boosts.

Whether you're a new dispensary owner or looking to scale your existing cannabis business, Carlo's expertise will guide you through utilizing customer data not just for better marketing, but for crafting a consumer experience that resonates well with your target audience. Tune in and transform the way you see and use customer data in your cannabis venture!

00:00 Introduction to KayaCast
00:26 Guest Introduction: Carlo from Dream Project
00:49 Carlo's Insights on Cannabis Retail
04:12 Understanding Customer Personas
06:21 Market Research for Dispensaries
08:45 Leveraging Demographic Data
10:49 Building Customer Profiles
18:53 Optimizing Marketing Strategies
32:26 Case Study: Increasing Sales by 15%
46:13 The Importance of Data in Cannabis Business
50:54 Conclusion and Contact Information

Remember to subscribe to our podcast on your favorite platform and never miss an episode that could help you grow and scale in the competitive cannabis industry!
Find out more about Kuya at:
https://www.hikuya.com/
https://www.linkedin.com/in/cmanabat/
https://www.linkedin.com/company/hikuya/

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