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内容由Chloe Thomas提供。所有播客内容（包括剧集、图形和播客描述）均由 Chloe Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Affiliates: Why Affiliate Marketing is a Key Strategy for eCommerce Brands in 2024 with Chikay Lo, Lo Digital
Manage episode 393199593 series 3270990
内容由Chloe Thomas提供。所有播客内容（包括剧集、图形和播客描述）均由 Chloe Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Chikay Lo spent 7 years running Growth, Partnerships, and Performance marketing at Cult Beauty, where she was named one of the Top 50 Industry Players in performance marketing by PerformanceIN. In 2022, she founded Lo Digital to support luxury and beauty brands to maximise growth in a sustainable and efficient way through affiliate performance marketing.
In this episode, we discuss:
- Why affiliate marketing is a balance between relationship-building and analytics
- The opportunities presented by the collaboration between PR and affiliates
- What’s working in affiliate marketing in 2024
Dive in:
[03:15] Chikay Lo’s start in performance marketing.
[07:35] Relationships is a huge part of affiliate marketing success.
[12:13] Increased competition leads to rising advertising costs.
[16:12] Diversify partnerships to spread risk and innovate.
[19:17] Editors and writers now tasked with affiliate targets.
[21:59] Chikay’s Insider Tips!
Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
224集单集
分享
Manage episode 393199593 series 3270990
内容由Chloe Thomas提供。所有播客内容（包括剧集、图形和播客描述）均由 Chloe Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Chikay Lo spent 7 years running Growth, Partnerships, and Performance marketing at Cult Beauty, where she was named one of the Top 50 Industry Players in performance marketing by PerformanceIN. In 2022, she founded Lo Digital to support luxury and beauty brands to maximise growth in a sustainable and efficient way through affiliate performance marketing.
In this episode, we discuss:
- Why affiliate marketing is a balance between relationship-building and analytics
- The opportunities presented by the collaboration between PR and affiliates
- What’s working in affiliate marketing in 2024
Dive in:
[03:15] Chikay Lo’s start in performance marketing.
[07:35] Relationships is a huge part of affiliate marketing success.
[12:13] Increased competition leads to rising advertising costs.
[16:12] Diversify partnerships to spread risk and innovate.
[19:17] Editors and writers now tasked with affiliate targets.
[21:59] Chikay’s Insider Tips!
Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
