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内容由Chloe Thomas提供。所有播客内容(包括剧集、图形和播客描述)均由 Chloe Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp

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Manage episode 409015607 series 3270990
内容由Chloe Thomas提供。所有播客内容(包括剧集、图形和播客描述)均由 Chloe Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you.

In this episode, we discuss:

  • Data Hygiene The importance of a clean and segmented email list
  • The technical aspects of email deliverability
  • Why consistent engagement and respect for subscribers are key
  • What KPIs you should monitor
  • And of course... DMARC, SPF, and DKIM!

Dive in:

[05:24] Differentiating between delivery and deliverability is crucial.

[07:42] Follow-up quickly with customers for engagement.

[12:03] Setting up custom domain authentication is simple.

[13:37] Security protocols for reducing spam and spoofing.

[15:34] For effective email deliverability, cover these regulations now.

[17:07] Insider Tips from Emilia and Ali!

Find the notes here: https://keepopt.com/197

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

224集单集

Artwork
icon分享
 
Manage episode 409015607 series 3270990
内容由Chloe Thomas提供。所有播客内容(包括剧集、图形和播客描述)均由 Chloe Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you.

In this episode, we discuss:

  • Data Hygiene The importance of a clean and segmented email list
  • The technical aspects of email deliverability
  • Why consistent engagement and respect for subscribers are key
  • What KPIs you should monitor
  • And of course... DMARC, SPF, and DKIM!

Dive in:

[05:24] Differentiating between delivery and deliverability is crucial.

[07:42] Follow-up quickly with customers for engagement.

[12:03] Setting up custom domain authentication is simple.

[13:37] Security protocols for reducing spam and spoofing.

[15:34] For effective email deliverability, cover these regulations now.

[17:07] Insider Tips from Emilia and Ali!

Find the notes here: https://keepopt.com/197

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

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