Email: Making the most of your ESP Software Tools with Daniel Budai

Keep Optimising

Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands to improve their sales. He’s the CEO & Founder of Budai Media where they focus only on retention marketing – helping their clients both communicate better with their audience AND increasing retention of the best customers with laser-targeted segmentation and automation.

In this episode, we discuss:

• Why you should use predictive analytics in email marketing
• The importance of data-driven decision-making
• How to optimise email campaigns through smart segmentation and timing

Dive in:

[03:50] Danie’s interesting eCommerce journey.

[06:55] AI in predictive analytics recognizes patterns in data.

[10:00] Three things you need for predictive analytics.

[12:42] Setting up predictive analytics.

[15:53] Identify profitable customers and manage churn risk.

[17:41] Importance of churn risk, lifetime value, returning customers.

[20:31] Daniel’s Insider Tips!

Find the notes here: https://keepopt.com/195

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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