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内容由Chloe Thomas提供。所有播客内容（包括剧集、图形和播客描述）均由 Chloe Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B
Manage episode 420835229 series 3270990
内容由Chloe Thomas提供。所有播客内容（包括剧集、图形和播客描述）均由 Chloe Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base.
In this episode, we discuss:
- How to build a successful B2B eCommerce strategy
- Understanding the needs of B2B customers
- Tailoring the experience
- The long-term benefits of B2B eCommerce
Dive in:
[04:51] B2B offers scalable, economical way to expand.
[08:26] Selling to businesses requires different strategy.
[09:45] Merchants must plan and market for success.
[14:16] Biggest used features of the SparkLayer system.
[17:06] 50-50 split between experienced and new B2B merchants.
[20:34] Insider Tips from Alex!
Find the notes here: https://keepopt.com/206
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
223集单集
分享
Manage episode 420835229 series 3270990
内容由Chloe Thomas提供。所有播客内容（包括剧集、图形和播客描述）均由 Chloe Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base.
In this episode, we discuss:
- How to build a successful B2B eCommerce strategy
- Understanding the needs of B2B customers
- Tailoring the experience
- The long-term benefits of B2B eCommerce
Dive in:
[04:51] B2B offers scalable, economical way to expand.
[08:26] Selling to businesses requires different strategy.
[09:45] Merchants must plan and market for success.
[14:16] Biggest used features of the SparkLayer system.
[17:06] 50-50 split between experienced and new B2B merchants.
[20:34] Insider Tips from Alex!
Find the notes here: https://keepopt.com/206
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
223集单集
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continue reading
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continue reading
Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
