Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由Chloe Thomas提供。所有播客内容（包括剧集、图形和播客描述）均由 Chloe Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals
Manage episode 385058660 series 3270990
内容由Chloe Thomas提供。所有播客内容（包括剧集、图形和播客描述）均由 Chloe Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Sam Thompsett is Head of Paid Social at Genie Goals, who does results-driven marketing for eCommerce brands. And Sam’s been leading their TikTok Ads work.
In this episode we discuss:
- What makes TikTok's creative offering unique?
- Why TikTok is more of an awareness platform than a platform for direct sales
- How can brands effectively test TikTok advertising?
- What percentage of ad spend do brands typically allocate to TikTok?
- Some potential ROI that brands could expect from TikTok advertising in the future
[04:37] TikTok offers unique content that appeals to youth.
[08:33] Test TikTok, but limit the budget.
[10:27] Similarity between Meta and TikTok misunderstood.
[15:47] TikTok demands valuable content and unique branding messages.
[19:11] Paid social shifting and creative focus are now crucial.
[20:32] TikTok shop competing with Google.
Book your TikTok call with Ben >> https://keepopt.com/unsociable
Find your next eCommerce tool >> https://keepopt.com/tech
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
231集单集
分享
Manage episode 385058660 series 3270990
内容由Chloe Thomas提供。所有播客内容（包括剧集、图形和播客描述）均由 Chloe Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Sam Thompsett is Head of Paid Social at Genie Goals, who does results-driven marketing for eCommerce brands. And Sam’s been leading their TikTok Ads work.
In this episode we discuss:
- What makes TikTok's creative offering unique?
- Why TikTok is more of an awareness platform than a platform for direct sales
- How can brands effectively test TikTok advertising?
- What percentage of ad spend do brands typically allocate to TikTok?
- Some potential ROI that brands could expect from TikTok advertising in the future
[04:37] TikTok offers unique content that appeals to youth.
[08:33] Test TikTok, but limit the budget.
[10:27] Similarity between Meta and TikTok misunderstood.
[15:47] TikTok demands valuable content and unique branding messages.
[19:11] Paid social shifting and creative focus are now crucial.
[20:32] TikTok shop competing with Google.
Book your TikTok call with Ben >> https://keepopt.com/unsociable
Find your next eCommerce tool >> https://keepopt.com/tech
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
