))
Ep. 1: The New Jewelry Salesperson – Your Next Hire for the Digital Age (Part 1)
Manage episode 394105669 series 3547301
内容由SmartWork Media提供。所有播客内容（包括剧集、图形和播客描述）均由 SmartWork Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In the debut episode of his new podcast, Shane O'Neill of Fruchtman Marketing asks one of the most important, and overlooked, questions about digital marketing for jewelry stores.
For the past decade we’ve been talking about how digital marketing and the move to online has changed how businesses market themselves … but what about how this technology should be changing the jewelry salesperson?
Marketing, specifically digital marketing, is very sophisticated and unless you have in-house people who are well trained, even certified, in things like paid search, SEO, Facebook Advertising, etc., you should leave those efforts to professionals. However, any agency you work with should or will need various assets to help them do their job more effectively and the people you hire can and should be the go-to source.
…
continue reading
For the past decade we’ve been talking about how digital marketing and the move to online has changed how businesses market themselves … but what about how this technology should be changing the jewelry salesperson?
Marketing, specifically digital marketing, is very sophisticated and unless you have in-house people who are well trained, even certified, in things like paid search, SEO, Facebook Advertising, etc., you should leave those efforts to professionals. However, any agency you work with should or will need various assets to help them do their job more effectively and the people you hire can and should be the go-to source.
5集单集
分享
