Klaviyo Data Science Podcast EP 51 | How Personalization Empowers Users

Klaviyo Data Science Podcast

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8M ago 44:10

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If you’re making software, especially data science-powered software, there’s a good chance one of your biggest goals is to empower stronger and deeper personalization for your users. Our topic for this month: how can you do even more than that? How can we make personalization not just robust, but both more effective and easier than the alternative?

It’s not a simple task, but it is one that the team we interviewed this month has tackled. Listen in to hear more about:

Why personalization is a matter of finishing your user’s… sandwiches
How to approach complex personalization features as a data scientist, a designer, or an engineer
What the game of Battleship can teach you about personalization

For the full show notes, including who's who, see the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Medium writeup⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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#Business #Marketing #Michael Lawson