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#8: On Social Media Living Up to its Promises with Raechel Johns

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Manage episode 190395755 series 1575600
内容由Le Flâneur Politique and Dr Michael de Percy提供。所有播客内容(包括剧集、图形和播客描述)均由 Le Flâneur Politique and Dr Michael de Percy 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Associate Professor Raechel Johns is a marketing specialist and Head of the School of Management at the University of Canberra. Raechel and I have been colleagues for many years. We even starred in a video video about ten years ago. So I asked Raechel about social media and marketing and how I was disappointed that social media had not lived up to its early promises. Is social media any good? Or has it been over-run by commercial interests? Raechel talks about the Gartner Hype Curve and the "trough of disillusionment", but also says that social media provides opportunities for building social capital, learning new ideas, and creating social value. Check out the Show Notes at http://www.politicalscience.com.au/2017/10/is-social-media-living-up-to-its.html
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Manage episode 190395755 series 1575600
内容由Le Flâneur Politique and Dr Michael de Percy提供。所有播客内容(包括剧集、图形和播客描述)均由 Le Flâneur Politique and Dr Michael de Percy 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Associate Professor Raechel Johns is a marketing specialist and Head of the School of Management at the University of Canberra. Raechel and I have been colleagues for many years. We even starred in a video video about ten years ago. So I asked Raechel about social media and marketing and how I was disappointed that social media had not lived up to its early promises. Is social media any good? Or has it been over-run by commercial interests? Raechel talks about the Gartner Hype Curve and the "trough of disillusionment", but also says that social media provides opportunities for building social capital, learning new ideas, and creating social value. Check out the Show Notes at http://www.politicalscience.com.au/2017/10/is-social-media-living-up-to-its.html
  continue reading

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