S5E19 : The Stories of Victory : Jai Khanna, Co-Founder and CEO, Victory Media Group

Lead With Your Brand!™

On a recent trip to Portugal, Jayzen came across a very unique outpost of one of his favorite brands to talk about, Starbucks. Situated in a centuries-old building, the small Starbucks kept the original look and feel of the building and neighborhood and simply added very subtle branding to the exterior. It was an incredible reminder about how you can still be on-brand, and fit into your surroundings or a unique environment when you need to. Tune in to hear Jayzen’s thoughts on how with your brand, it’s really about knowing when to modulate and turn up or down the volume on your various brand attributes to best meet specific situational needs. You always need to be on brand - but you can lean in and out of aspects of your brand when it makes sense.

Jayzen is excited to talk with Jai Khanna this week. Jai’s company is a top content producer telling amazing stories rooted in sports. Among others, they are known for their 2023 Emmy-nominated TNT documentary 'The Great Debate with Charles Barkley.' Upcoming projects include a documentary focusing on worldwide legend Kobe Bryant as well as a documentary profiling golf prodigy Michelle Wie exclusively set for Peacock.

Guest Bio

Jai Khanna

Co-Founder and CEO, Victory Media Group

Jai Khanna is the Co-Founder and CEO of Victory Media Group, a global producer and financier of premium content across film, television and digital media– telling the stories of the journey to victory. Khanna guides the strategy and vision for the company’s three content brands- Victory Sports, Victory Women and Victory Film.

Victory Media Group has quickly produced a critically acclaimed slate of programming since its inception in 2023, garnering an Emmy nomination for the TNT documentary 'The Great Debate with Charles Barkley.' Upcoming projects include a documentary focusing on worldwide legend Kobe Bryant as well as a documentary profiling golf prodigy Michelle Wie exclusively set for Peacock. Additionally, in collaboration with Will Ferrell, a captivating feature film following the Seattle Seahawks. Plus a docu-series that dives deep into the intriguing true crime saga surrounding FIFA's stolen and un-recovered World Cup trophy.

Prior to launching Victory Media Group, Khanna served as a strategic leader at the preeminent management and production firm Brillstein, where he worked for over 22 years. Throughout his tenure at Brillstein, Khanna held various strategic roles, including Talent Manager, Producer and Packaging Agent. He played a pivotal role in assisting top-tier clients in launching multiple ventures across film, television and technology. Clients over the years included talent such as Eva Mendes, Sarah Silverman,Tiffani Thiessen, Ike Barinholtz, Larenz Tate among others. His credits include over 25 films, where he served as Producer or Executive Producer. Additionally, Khanna was responsible for securing over $300 million in capital for client projects.

A veteran entertainment executive, Khanna started his career as a Talent Agent at Writers & Artists Agency. While there, he represented notable actors such as James Gandolfini, William H. Macy and Eva Mendes.

Khanna was named by The Hollywood Reporter as one of the 'top 35 executives in Hollywood.' He has been profiled in The New York Times and The Wall Street Journal. Business Insider recognized him as one of the '100 influential Indian American leaders in the US' and he was celebrated as one of the "Outstanding 50 Asian Americans in Business" by the Asian American Business Development Center.

Khanna graduated from the University of California at Davis as a student-athlete.

Links

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com