Creativity for Scientists and Engineers, with Consultant, Speaker and Author, Dennis Sherwood (MDE539)

Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue with Dennis Sherwood

Dennis Sherwood, PhD, with a long and illustrious career in consulting, is the owner of The Silver Bullet Machine Manufacturing Co., an intelligent innovation consultancy, specialised in helping its clients gain competitive advantage by building organisational capacity to innovate. He's also a speaker and author of 15 books, including two recently that we explore here. The first, "Creativity for Scientists and Engineers: A practical guide" (IOP ebooks), which won the Specialist Business Book Award of 2023, where we discuss some fundamental questions about creativity, the mindset that's needed for innovation, what makes a "good" idea, the threat of AI and the role of purpose in crafting innovation. We also discuss his book, "Missing the Mark: Why So Many School Exam Grades are Wrong – and How to Get Results We Can Trust," where we look at how grading is done in the UK and how 1.5 million of 6 million grades (or marks) given out annually are inaccurate.

If you've got comments or questions you'd like to see answered, send your email or audio file to [e-mail]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.