Neal Schaffer, author of Digital Threads: The Digital Marketing Playbook for Small Businesses (MDE582)

Leadership, Brand Strategy & Transformation - Minter Dialogue

内容由Minter Dial and Evergreen Podcasts | Minter Dialogue提供。所有播客内容（包括剧集、图形和播客描述）均由 Minter Dial and Evergreen Podcasts | Minter Dialogue 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

4M ago 56:45

MP3•单集首页

Minter Dialogue with Neal Schaffer

In this episode, I host Neal Schaffer, a digital marketing expert and author of the new book, "Digital Threads: The Small Business and Entrepreneur Playbook for Digital Marketing." Neal shares his journey from Southern California to becoming a global influencer, educator, and consultant. He discusses his extensive experience in Japan, where he lived for 15 years, and how it shaped his approach to social media and digital marketing. Neal emphasises the importance of a results-driven, experimental mindset in marketing, inspired by the PDCA (Plan, Do, Check, Act) methodology. He also highlights the value of long-term relationships and a holistic perspective in business. Neal's latest book aims to democratise digital marketing strategies for small businesses and entrepreneurs, helping them make meaningful connections and achieve sustainable growth.

597集单集