Build a Better Business Book with Josh Bernoff

Leadership NOW with Dan Pontefract

Josh Bernoff is an expert on how business books can propel thinkers to prominence. Book projects on which he collaborated have generated more than $20 million for their authors. Josh’s most recent book is "Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters." He is also the author of "Writing Without Bullshit: Boost Your Career by Saying What You Mean" and the co-author of "Groundswell: Winning in a World Transformed by Social Technologies." He has authored, coauthored, or ghostwritten an additional eight business books. Josh works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. He has collaborated on more than 45 nonfiction books. He was formerly Senior Vice President, Idea Development at Forrester, where he spent 20 years analyzing technology and business. Prior to Forrester, Josh spent 14 years in start-up companies in the Boston area. Josh has a mathematics degree from The Pennsylvania State University and studied mathematics in the Ph.D. program at MIT. He lives with his wife, an artist, in Portland, Maine. More about Josh and his new book at https://bernoff.com/books More about Dan Pontefract and his work at https://www.danpontefract.com/