Building a Brand That Lasts with Sunski's Michael Charley

LEADING BRANDS — Wavebreak Podcast

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1y ago 55:54

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In this episode of the Wavebreak Podcast, Dylan Kelley interviews Michael Charley, co-founder at Sunski. Michael co-founded the brand after he graduated into the Great Recession with no job prospects and today the brand generates millions in revenue.

In this episode you'll learn:

The brand's successful Kickstarter strategy and how Michael would approach the launch differently in today's market
Why the sunglasses brand hasn't expanded into ski goggles like other brands in their space have
Fresh ideas for increasing customer retention and building a long-term brand that lasts

Michael Charley is co-founder at Sunski.

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