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内容由Dylan Kelley提供。所有播客内容(包括剧集、图形和播客描述)均由 Dylan Kelley 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Maximizing Profitability in Consumer: Insights from Helm Boots' CEO

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Manage episode 360864659 series 2081104
内容由Dylan Kelley提供。所有播客内容(包括剧集、图形和播客描述)均由 Dylan Kelley 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Brad Day, CEO of Helm Boots. Brad joined the brand after a successful career at Adidas and TaylorMade, and he brings a wealth of retail knowledge and experience to the table.

In this episode you'll learn:

  • Learnings from Brad's time at Adidas and TaylorMade and how he applies them to his work in DTC
  • How the brand was able to increase profitability while lowering prices
  • Core strategies for maximizing profitability as CEO across the entire business

Brad Day is CEO at Helm Boots.

Links Mentioned

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio and use promo code "LEADERS" to get an exclusive discount.

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

  continue reading

322集单集

Artwork
icon分享
 
Manage episode 360864659 series 2081104
内容由Dylan Kelley提供。所有播客内容(包括剧集、图形和播客描述)均由 Dylan Kelley 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Brad Day, CEO of Helm Boots. Brad joined the brand after a successful career at Adidas and TaylorMade, and he brings a wealth of retail knowledge and experience to the table.

In this episode you'll learn:

  • Learnings from Brad's time at Adidas and TaylorMade and how he applies them to his work in DTC
  • How the brand was able to increase profitability while lowering prices
  • Core strategies for maximizing profitability as CEO across the entire business

Brad Day is CEO at Helm Boots.

Links Mentioned

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio and use promo code "LEADERS" to get an exclusive discount.

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

  continue reading

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