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Ep 15: 20 Years of Storytelling Evolution with Digby Lewis, Executive Director, Content at Iris

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内容由Social Media Week提供。所有播客内容(包括剧集、图形和播客描述)均由 Social Media Week 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week’s episode of Social Media Week’s Leads2Scale podcast features Digby Lewis, Executive Director of Content at Iris, a marketing agency and creative network that works with some of the world’s biggest businesses including Samsung, adidas and Shell.

Digby has over 20+ years in the industry and currently leads the charge for Iris’ global roster of clients, working alongside platform specialists, social creators and editorial to make the next big thing none of us have heard of yet.

During the conversation, Digby discussed his time at MTV and how the rise of the internet and YouTube disrupted the music, magazine and TV industries, how he has helping to prepare his clients for the next wave of disruption, why brands should allow creatives to go off script when it comes to podcast advertisements, and much more.

This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)

Follow Toby and Social Media Week!

@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

  continue reading

48集单集

Artwork
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Manage episode 225602893 series 2420333
内容由Social Media Week提供。所有播客内容(包括剧集、图形和播客描述)均由 Social Media Week 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week’s episode of Social Media Week’s Leads2Scale podcast features Digby Lewis, Executive Director of Content at Iris, a marketing agency and creative network that works with some of the world’s biggest businesses including Samsung, adidas and Shell.

Digby has over 20+ years in the industry and currently leads the charge for Iris’ global roster of clients, working alongside platform specialists, social creators and editorial to make the next big thing none of us have heard of yet.

During the conversation, Digby discussed his time at MTV and how the rise of the internet and YouTube disrupted the music, magazine and TV industries, how he has helping to prepare his clients for the next wave of disruption, why brands should allow creatives to go off script when it comes to podcast advertisements, and much more.

This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)

Follow Toby and Social Media Week!

@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

  continue reading

48集单集

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