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Toolbox: How “Jobs To Be Done” Can Help You Make, Better
Manage episode 397405951 series 3547999
内容由Ernest Kim, Joachim Groeger, Ernest Kim, and Joachim Groeger提供。所有播客内容（包括剧集、图形和播客描述）均由 Ernest Kim, Joachim Groeger, Ernest Kim, and Joachim Groeger 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Ernest & Joachim share a deep-dive on the jobs to be done approach to customer-centric product & service innovation. They explain what it is & why it matters, share real world examples of jobs-to-be-done in action, and highlight situations where it might not apply.
FOLLOW-UPS – 01:11
Apple Vision Pros & Cons
Disconnect Blog & Newsletter
Tech Won't Save Us: Will AR Glasses Die Like Google Glass?
SNL Weekend Update: Randall Meeks
JOBS TO BE DONE: CONTEXT – 04:53
Steve Jobs on “speeds and feeds” marketing
Theodore Levitt
Samsung Electronics Launches Global Rollout of The Frame TV (2017)
Samsung Frame 4K TV: The Gizmodo Review
It’s hard to believe Samsung’s new, matte The Frame is actually a TV
Samsung Electronics Sold One Million Units of ‘The Frame’ in 2021
JOBS TO BE DONE: DEFINITION – 09:03
Competing Against Luck: The Story of Innovation and Customer Choice
Know Your Customers’ “Jobs to Be Done”
Clayton Christensen: Increasing sales of milkshakes (2013)
Nate Silver: The Signal and the Noise
JOBS TO BE DONE: REAL WORLD APPLICATIONS – 15:39
Coca-Cola “Polar Bowl”
PR/FAQ: the Amazon Working Backwards Framework for Product Innovation
JOBS TO BE DONE: WATCH OUTS & BEST PRACTICES – 26:31
WEEKLY RECS – 30:39
Her Story
The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail
Schumpeter: The Prophet of Bust and Boom (paywall)
Cautionary Tales Ep 6 – How Britain Invented, Then Ignored, Blitzkrieg
CLOSING & PREVIEW – 39:07
(Image credit: Samsung)
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Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow.
CREDITS
Theme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.com
Drum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com
章节
1. Toolbox: How “Jobs To Be Done” Can Help You Make, Better (00:00:00)
2. Follow-Ups (00:01:11)
3. Jobs To Be Done: Context (00:04:53)
4. Jobs To Be Done: Definition (00:09:03)
5. Jobs To Be Done: Real World Applications (00:15:39)
6. Jobs To Be Done: Watch Outs & Best Practices (00:26:31)
7. Weekly Recommendations (00:30:39)
8. Closing & Preview of Our Next Episode (00:39:37)
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