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SEO Marketing in 2024: Authorship v. Expertise

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Manage episode 441855777 series 87928
内容由Legal Talk Network提供。所有播客内容(包括剧集、图形和播客描述)均由 Legal Talk Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies.

-----

Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s all about the latest on expertise with E-E-A-T. Who’s right, and how is authorship recognized by search engines across the breadth of the internet? Gyi and Conrad throw down on best practices for helping your content demonstrate Google’s E-E-A-T criteria and solidify the importance of your authorship. And, it’s not just about you publishing on your own domain. The guys explain how to effectively expand out onto other reputable platforms/publications to help search engines value and promote your expertise.

Learn more here:

Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation

And here:

Author markup best practices

The News:

Mentioned in this Episode:

LHLM Episode - Google’s Algorithm EXPOSED – What Matters and What Doesn’t - Legal Talk Network

The Bite - Lunch Hour Legal Marketing Newsletter!

Leave Us an Apple Review

Lunch Hour Legal Marketing on YouTube

Lunch Hour Legal Marketing on TikTok

  continue reading

2405集单集

Artwork
icon分享
 
Manage episode 441855777 series 87928
内容由Legal Talk Network提供。所有播客内容(包括剧集、图形和播客描述)均由 Legal Talk Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies.

-----

Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s all about the latest on expertise with E-E-A-T. Who’s right, and how is authorship recognized by search engines across the breadth of the internet? Gyi and Conrad throw down on best practices for helping your content demonstrate Google’s E-E-A-T criteria and solidify the importance of your authorship. And, it’s not just about you publishing on your own domain. The guys explain how to effectively expand out onto other reputable platforms/publications to help search engines value and promote your expertise.

Learn more here:

Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation

And here:

Author markup best practices

The News:

Mentioned in this Episode:

LHLM Episode - Google’s Algorithm EXPOSED – What Matters and What Doesn’t - Legal Talk Network

The Bite - Lunch Hour Legal Marketing Newsletter!

Leave Us an Apple Review

Lunch Hour Legal Marketing on YouTube

Lunch Hour Legal Marketing on TikTok

  continue reading

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