Connect People with a Brand's Strategic Narrative with Guillaume Wiatr
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Manage episode 318247433 series 3010858
HIGHLIGHTS
- Consulting makes an impact in syncing people in the digital world
- Connect people with the narrative of your brand
- Strategic narrative: Anchored on beliefs for magnetic loyalty
QUOTES
Guillaume: "Don't look at people as walking wallets, please. They're not just here to buy something. They're here because they're motivated by something greater than just potentially buying a product and spending money."
Guillaume: "A narrative is open-ended. A story is close-ended. There's a beginning, a middle, and an end. A narrative is a point of view. It's a language. It's a set of beliefs. It has a beginning, a middle, and no end. And that's where the power lies."
Learn more about Guillaume and join his mailing list in the links below:
- LinkedIn - https://www.linkedin.com/in/guillaumewiatr/
- MetaHelm Daily Insights - https://www.metahelm.com/the-next-narrative/
Learn more about Edward in the link below:
- LinkedIn - https://www.linkedin.com/in/edward-purmalis/
Also, you can join our community by checking out http://@salescast.community. If you’re listening to my show and thinking: “Hey, if this guy can be a podcaster, so can I!!”, visit us at salescast.co and book a free strategy session!
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