How to Build a ₹1300 Crore eCommerce Business in India ft. Harsh Lal (Cofounder, The Souled Store)

LevelUp with Devansh Lakhani

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Discover how The Souled Store, India’s favorite pop culture merchandise brand, disrupted the D2C industry to become a ₹1300 crore powerhouse. In this exclusive podcast, co-founder Harsh Lal reveals the brand’s journey from near failure to massive success, their game-changing licensing deals with Netflix and Hardik Pandya, and the secrets behind their industry-leading repeat customer rate and low return rates.
Learn how TSS built a beloved brand, scaled their operations, and cracked the code to customer loyalty in India’s competitive e-commerce space.
So whether you’re a business founder, marketer, or aspiring entrepreneur, this episode is packed with actionable insights on brand building, funding strategies, and navigating the challenges of scaling a D2C business.
🔗 Topics Covered:
1. How TSS secured Hardik Pandya as a brand ambassador and investor
2. The secret to achieving 50% repeat customers
3. How TSS built a ₹1300 crore brand through licensing and partnerships
4. Lessons on marketing, retention, and scaling a D2C business
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*Disclaimer:* This video is for educational use and is designed to share knowledge in the business realm. The views expressed are personal and meant to empower students and professionals alike. We respect all brands and individuals mentioned and aim solely to foster informed decision-making.

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