325: How Can We Transform The Ad Agency Business? With Michael Farmer LID Radio podcast

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325: How can we transform the ad agency business? with Michael Farmer

12M ago 50:46

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内容由Audioboom and LID Radio提供。所有播客内容（包括剧集、图形和播客描述）均由 Audioboom and LID Radio 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

In this episode of LID Radio, we're joined by Michael Farmer to talk about his new book, Madison Avenue Makeover, the transformation of the global digital agency Huge and the transformation of the ad agency business.
Prior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He headed Bain’s Munich, Paris and London offices during Bain’s decade of European expansion in the 1980s. He is the author of Madison Avenue Manslaughter (LID).

His new book, Madison Avenue Makeover, tells the riveting story of Huge and its journey through its transformation effort. It also provides a unique insight into how one company changed in order to survive, and at the same time, redefined the advertising agency business.

… continue reading

351集单集

#Business #Audioboom #LID Radio #Careers #Marketing

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325: How can we transform the ad agency business? with Michael Farmer

published 12M ago

分享

MP3•单集首页

内容由Audioboom and LID Radio提供。所有播客内容（包括剧集、图形和播客描述）均由 Audioboom and LID Radio 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

In this episode of LID Radio, we're joined by Michael Farmer to talk about his new book, Madison Avenue Makeover, the transformation of the global digital agency Huge and the transformation of the ad agency business.
Prior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He headed Bain’s Munich, Paris and London offices during Bain’s decade of European expansion in the 1980s. He is the author of Madison Avenue Manslaughter (LID).

His new book, Madison Avenue Makeover, tells the riveting story of Huge and its journey through its transformation effort. It also provides a unique insight into how one company changed in order to survive, and at the same time, redefined the advertising agency business.

… continue reading

351集单集

#Business #Audioboom #LID Radio #Careers #Marketing

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