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Want A Captivating Lead Magnet? Here's How.
Manage episode 396363437 series 3522761
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A captivating, free lead magnet can lead to an engaged audience that is ready for your help to get them from where they are to where they want to be. But, it's free. And, that leads most coaches to put a commensurate amount of time into creating it. What they naturally want to put the most, nearly all, of their time into is perfectly curating their coaching offer. On the surface, it makes sense. When a client purchases coaching, you get money and an opportunity to serve, to make a difference in that person's life. The free offer ends up feeling like an after thought. Listen to why you should put just a little more value into your free lead magnet than you are naturally inclined to do and how to do it.
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