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#12 - Content Marketing in 2023 with Yaagneshwaran Ganesh
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In this episode, Deepak Atri Sharma is talking with Yaagneshwaran Ganesh. Yaag is the Director of Content Marketing at Avoma, host of The Yaag Project, author of 8 Books and a TEDx Speaker. Content is the backbone of all Marketing and we bring it back to focus in this conversation. We discuss about the definitions of Content Marketing, Demand Generation, steps to create an effective Content Strategy in 2023, how to shortlist content topics, what is gated content and many other facets that will help you create your Content Marketing plan in the new year. Marketing Redefined is produced by BrandPodcasters.com - your production & marketing partner for Audio/Visual Podcasts. If you want to share your own experience, contact us! Instagram: https://www.instagram.com/brandpodcasters/ LinkedIn: https://www.linkedin.com/company/brandpodcasters-com Email: contact@brandpodcasters.com
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