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[Masterclass] 6 - Advanced Techniques: Using LinkedIn's Ad Tools and Features
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LinkedIn's Ad tools go far beyond the basics, providing a goldmine of opportunities for businesses and marketers like you seeking to elevate their marketing efforts.
In this episode, we'll explore the advanced techniques LinkedIn tools and features offer to help you maximize your reach, engagement, and conversion on the world's leading professional networking platform. Get ready to elevate your LinkedIn ad campaign and unlock new opportunities for your business success.
Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.
LinkedIn Ads event conversion tracking – with Google Tag Manager: https://speedworksocial.com/linkedin-ads-event-conversions/
Episode Suggestions:
[Masterclass] 3 - Getting Started - Creating Your First LinkedIn Ad Campaign
[Masterclass] 4 - Targeting: How to Reach Your Ideal Audience on LinkedIn
Ways to Connect:
LinkedIn: https://www.linkedin.com/in/anthonyblatner/
Website: https://speedworksocial.com/
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Timestamps Audio:
01:33 - Initial LinkedIn Ad start to finish masterclass season
02:40 - Advance LinkedIn Ad tools: Planning your audience
04:16 - Syncing the audience to coordinate your efforts with your sales teams
05:06 - Different types of audience retargeting to build
08:23 - Advertise campaign feature: Bulk action & Demographic reporting
10:05 - The testing feature of LinkedIn Ad: AB Testing & Brand Lift Testing
13:55 - LinkedIn built-in analysis features: Insight tags, website demographics, & conversion tracking
16:00 - Tools that track and analyze the trigger click of audience action
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