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Top LinkedIn Predictions for 2024
Manage episode 394764661 series 3483711
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Holiday break is over and 2024 officially starts. Are you ready for LinkedIn as your most powerful tool as a B2B marketer? Equip yourself with the knowledge and strategies needed to navigate the exciting changes that lie ahead in LinkedIn marketing.
In this episode, you'll hear the most anticipated LinkedIn predictions for the year 2024. We'll bring you a comprehensive short-term and long-term look at what lies ahead in the ever-evolving landscape of this professional networking platform. We'll also share what's up and coming in the podcast's future, so stay tuned!
Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.
Useful Resources:
Top Personal Takeaways of 2023
Episode Suggestion:
Thought Leaders Ads with Taina Palombo-Price from LinkedIn
Ways to Connect:
LinkedIn: https://www.linkedin.com/in/anthonyblatner/
Website: https://speedworksocial.com/
Email: podcast@speedworksocial.com
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Timestamps Audio:
01:47 - LinkedIn Ads Radio 2023 recap and what's coming in 2024
03:53 - Continuous growth of the organic social platform
04:56 - Automated comments "banhammer" and algorithm's favorite type of engagement
07:21 - AI-generated content and automated machine attribution performance
10:18 - LinkedIn Revenue Attribution Report supports more CRMs in the future
11:06 - Business level integration in LinkedIn Business manager
12:18 - Economic challenges and opportunities
14:19 - LinkedIn group and X (previously known as Twitter) comeback
16:06 - Video as a more powerful medium
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