#17: Vitality’s Innovation – Sharing Value Liquid Barcodes Loyalty podcast

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Business Marketing Paula Thomas

内容由Liquid Barcodes提供。所有播客内容（包括剧集、图形和播客描述）均由 Liquid Barcodes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Liquid Barcodes Loyalty Podcast « »
#17: Vitality’s Innovation – Sharing Value

4+ y ago 9:43

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MP3•单集首页

内容由Liquid Barcodes提供。所有播客内容（包括剧集、图形和播客描述）均由 Liquid Barcodes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

"Vitality" is an extraordinarily innovative loyalty programme launched in South Africa in the 1990's.

Built on the concept of rewarding customers for taking responsibility for their own health, it's run by "Discovery" - a health insurance company with a goal to minimise health claims, and actively incentivises its customers accordingly. By "sharing the value" and rewarding a healthier lifestyle, Vitality has driven dramatic behaviour changes, resulting in a true masterclass in loyalty marketing.

Listen to this article to learn how the "Vitality" programmes uses a combination of long term and short term incentives and a genuine commitment to helping its customers achieve their goals in order to drive lifelong health and customer loyalty.

Show Notes:

http://www.liquidbarcodes.com/vitalitys-innovation-sharing-value/

… continue reading

63集单集

#Business #Marketing #Paula Thomas

Artwork

#17: Vitality’s Innovation – Sharing Value

Liquid Barcodes Loyalty Podcast

published 4+ y ago

分享

MP3•单集首页

内容由Liquid Barcodes提供。所有播客内容（包括剧集、图形和播客描述）均由 Liquid Barcodes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

"Vitality" is an extraordinarily innovative loyalty programme launched in South Africa in the 1990's.

Built on the concept of rewarding customers for taking responsibility for their own health, it's run by "Discovery" - a health insurance company with a goal to minimise health claims, and actively incentivises its customers accordingly. By "sharing the value" and rewarding a healthier lifestyle, Vitality has driven dramatic behaviour changes, resulting in a true masterclass in loyalty marketing.

Listen to this article to learn how the "Vitality" programmes uses a combination of long term and short term incentives and a genuine commitment to helping its customers achieve their goals in order to drive lifelong health and customer loyalty.

Show Notes:

http://www.liquidbarcodes.com/vitalitys-innovation-sharing-value/

… continue reading

63集单集

#Business #Marketing #Paula Thomas

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