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内容由Liquid Barcodes提供。所有播客内容（包括剧集、图形和播客描述）均由 Liquid Barcodes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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#33: Starbucks and Alibaba Partnership in China
Manage episode 318663384 series 3234937
内容由Liquid Barcodes提供。所有播客内容（包括剧集、图形和播客描述）均由 Liquid Barcodes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
China is Starbuck's most important international market, so the August 2018 announcement of a strategic partnership with the country's leading online platform, Alibaba was big news.
Described as "rocket fuel" for growth, this article explains the three key pillars expected to drive growth between the partners as competition intensifies in the Chinese retail coffee market.
Listen to the latest episode of Liquid Barcodes Live Loyalty Podcast to hear us discuss the digital, delivery and data benefits expected from this globally-significant partnership.
Show Notes:
1) Starbucks China - Partnership with Alibaba
63集单集
分享
Manage episode 318663384 series 3234937
内容由Liquid Barcodes提供。所有播客内容（包括剧集、图形和播客描述）均由 Liquid Barcodes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
China is Starbuck's most important international market, so the August 2018 announcement of a strategic partnership with the country's leading online platform, Alibaba was big news.
Described as "rocket fuel" for growth, this article explains the three key pillars expected to drive growth between the partners as competition intensifies in the Chinese retail coffee market.
Listen to the latest episode of Liquid Barcodes Live Loyalty Podcast to hear us discuss the digital, delivery and data benefits expected from this globally-significant partnership.
Show Notes:
1) Starbucks China - Partnership with Alibaba
63集单集
所有剧集
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