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内容由Liquid Barcodes提供。所有播客内容（包括剧集、图形和播客描述）均由 Liquid Barcodes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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#41: Peet’s Delights.
Manage episode 318663376 series 3234937
内容由Liquid Barcodes提供。所有播客内容（包括剧集、图形和播客描述）均由 Liquid Barcodes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Alfred Peet, the founder of Peet's Coffee, is renowned as the man who taught the world to drink coffee having introduced the concept of gourmet coffee to the US in 1966.
Peet was both the predecessor and a mentor for Starbucks, yet with a truly extra-ordinary IPO earlier this summer, this brand is emerging as a powerful player with ambitions to become the world leader once again. The company is already worth over $17 billion, and its listing proved to be one of the few highlights for retail investors in 2020.
Listen to this episode of the Liquid Barcodes live loyalty podcast to learn how Peet's is leveraging the "Peetniks Rewards" programme as well as a generous online subscription model, to connect with customers.
Show Notes:
63集单集
分享
Manage episode 318663376 series 3234937
内容由Liquid Barcodes提供。所有播客内容（包括剧集、图形和播客描述）均由 Liquid Barcodes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Alfred Peet, the founder of Peet's Coffee, is renowned as the man who taught the world to drink coffee having introduced the concept of gourmet coffee to the US in 1966.
Peet was both the predecessor and a mentor for Starbucks, yet with a truly extra-ordinary IPO earlier this summer, this brand is emerging as a powerful player with ambitions to become the world leader once again. The company is already worth over $17 billion, and its listing proved to be one of the few highlights for retail investors in 2020.
Listen to this episode of the Liquid Barcodes live loyalty podcast to learn how Peet's is leveraging the "Peetniks Rewards" programme as well as a generous online subscription model, to connect with customers.
Show Notes:
63集单集
所有剧集
×
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
