Overthinking Your Social Strategy Could Hinder Growth

Live Full Work Fun Podcast

In this episode of the Live Full Work Fun podcast, Gayla Scrivener and co-host Fran Groesbeck discuss the importance and impact of organic social media outreach for businesses. They emphasize the importance of keeping social media efforts light, enjoyable, and manageable, cautioning that overthinking a social media strategy can actually hinder business growth.

They highlight effective strategies, underscore the need for consistency, and discuss the benefits of delegation. Personal anecdotes are shared, offering practical advice for business owners navigating the rapidly changing landscape of social media.

Episode Highlights:

• The importance of organic social media for businesses and how to effectively leverage it.
• The concept of repurposing past social media posts to create a library of content.
• The benefits of delegating social media tasks to free up mental space and time.
• The significance of business owners staying involved in their own social media to some degree.
• Discussion on the consequences of sharing personal beliefs on social media platforms.
• The role of social media in honing brand messaging and maintaining consistent business growth.
• The value of investing in social media management and coaching programs.
• The power of patience, persistence, and momentum in successful organic social media growth.

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Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Connect with Fran:

• Website: https://tentouchcreative.com/
• LinkedIn: https://www.linkedin.com/in/fran-groesbeck/
• Facebook: https://www.facebook.com/tentouchcreative
• Instagram: https://www.instagram.com/tentouchcreative/

This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!