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Following Intuition to Create Vosges Haut-Chocolat – Katrina Markoff
Manage episode 283461022 series 2840947
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Katrina Markoff is the founder of Vosges Haut-Chocolate, a $30M brand that was launched in 1998 and is now sold in over 2,000 outlets around the world.
After studying chemistry and psychology in college, Katrina moved to Paris to pursue her dream of studying the culinary arts at Le Cordon Bleu. She worked for Ferran Adrià, the chef at the legendary restaurant, El Bulli, in Spain who advised her to “use your own imagination and your own sense of taste to create something.”
Following his advice, she embarked on a journey to travel around the world which inspired her to create Vosges Haut-Chocolat by infusing the exotic ingredients she discovered during her travels, including indigenous spices, flowers, roots, herbs and liqueurs with premium chocolate.
Katrina shared with me how trusting her intuition and following her heart led to an amazing journey where all of her life experiences came together to create a beautiful chocolate brand that nurtures awareness and appreciation of the world’s diverse cultures. (Original broadcast date: January 30, 2019)
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